University of South Wales - Unleash Your Colours

At the University of South Wales, you don’t just go to study a degree. You go for an experience that offers so much more. You go to be bold, bright and independent; to be you. You go to the University of South Wales, simply put, to Unleash Your Colours.

BRIEF & OBJECTIVES

Having won a competitive pitch process to work as the key provider of USW’s 2018 Clearing undergraduate student recruitment campaign, we got to work on what would become one of the agency’s standout integrated offerings.

With the student recruitment picture more challenging than ever, the university needed something truly special to cut-through in a marketplace with fierce competition.

Objectives included specific targets for number of student enrolments in the 2018 cycle, as well as the full and confident realisation of a creative theme provided by USW.

HIGHLIGHT OUTCOMES:

Prompted brand awareness among UK 17-18 year olds grew 10%

The campaign delivered £1:£7 ROI in terms of student recruitment

Winner of the 2019 CIM Best Integrated campaign (Large)

For more information read our case study