How saying yes to the dress helped Bounce disrupt London Fashion Week
As official healthy snack supplier of London Fashion Week, Bounce Energy wanted to activate this sponsorship with a big, bright and bold idea that would help ensure the brand’s presence across the Fashion Week stages, backstages and events.
As official healthy snack supplier of London Fashion Week, Bounce Energy wanted to activate this sponsorship with a big, bright and bold idea that would help ensure the brand’s presence across the Fashion Week stages, backstages and events.
Bounce’s marketing gurus called upon the expertise of S3’s creative department to concept and execute an idea, one that would provide beautiful content for social, web and the advertising screens at LFW itself.
The solution to Bounce’s brief?
Create a traffic-stopping dress made entirely out of Bounce packaging, naturally.
We worked with a costume designer closely, approving sketches and liaising with them to ensure the creation truly represented the brand, being fun, colourful and eye-catching.
Having captured footage of the dress on a model in a professional studio shoot, we then used the photographs and video footage to create engaging, eye-catching content that would be used in the lead up to and during LFW.
From teaser videos to a nine-photo Instagram grid layout, we promoted this specialised content with a phased PPC campaign, aimed at delivering Bounce to both new and existing audiences. Using influencer partnerships, we also worked with Made in Chelsea star, Tiff Watson, and fitness / lifestyle blogger, Livvy Tom, to ensure Bounce’s LFW presence was catapulted even wider.
On the day of the dress’ launch, we were lucky enough to combine all of the above tactics with an incredible, organic reaction from the press and attendees.
People flocked to take photos, including the paparazzi, with all eyes on the brand’s dress. Bounce’s presence was known at LFW due to the sponsorship, but this helped cement the status of a fashion-a-ball brand with a real presence.
The numbers spoke for themselves, with the campaign reaching 97,497 people on social media alone, as well as coverage in various fashion magazines and websites. Proving, once again, our ability to work with a client to produce work that didn’t merely follow a trend, rather set a new one for other brands to follow.